London's hotel scene is about to get a vibrant and nostalgic upgrade with the highly anticipated reopening of The Imperial. This iconic hotel, nestled in the heart of Bloomsbury, is set to become a modern-day time capsule, blending the energy of the swinging '60s with a fresh and chic aesthetic.
A Journey Through Time
The Imperial's story is a fascinating one, spanning over a century. Originally designed in 1905 by Charles Fitzroy Doll, the hotel boasted ornate turrets and grand ballrooms, exuding an old-world charm. However, in 1966, it underwent a dramatic transformation, emerging as a striking modernist structure. Now, as it prepares to reopen its doors in 2026, The Imperial is embracing a unique stylistic vision, seamlessly merging its rich history with contemporary design.
The Imperial's New Vibe
Stepping into The Imperial is like stepping into a bold and colorful dream. The interiors are a masterpiece of shape, pattern, and geometry, with a warm color palette inspired by the hotel's original design elements. What makes this particularly fascinating is the way the hotel has incorporated the work of Adam Ellis, an artist renowned for his immersive and colorful maximalism. His prints adorn the guest rooms and common spaces, paying homage to both the hotel's architecture and the rebellious spirit of the Bloomsbury Group. It's a unique fusion of art and history.
A Stay to Remember
The rooms at The Imperial are a delightful mix of mid-century furniture, soft textures, and sculptural lighting. Bay Rooms offer a glimpse of the hotel's iconic geometric windows, while Hideaway rooms provide a private escape with outdoor bathtubs. But the true gem is the Nest suite, with its soaring ceilings and a mezzanine level. The downstairs sleeping area is spacious and inviting, while upstairs, a cozy lounge awaits with a large screen and a plush green sofa. It's the perfect blend of comfort and luxury.
Dining with a View
The Imperial's culinary offerings are just as impressive. Arcus, Bloomsbury's first rooftop bar and restaurant, is a bold and innovative space where design and culture collide. The 330-seat layout is strategically positioned to capture the path of the sun, offering an unparalleled view of London's skyline. The menu features carefully crafted cocktails and small plates inspired by seasonal ingredients. Alongside Arcus, guests can enjoy all-day dining at Edit Bar & Lounge and exclusive access to The Bell Room & Terrace for premium guests, serving everything from grazing boards to pre-dinner aperitifs.
A Summer Escape
With its reopening this summer, The Imperial is offering an enticing escape for travelers. Bay Rooms start at £319 per night, providing an affordable luxury experience. Personally, I think this hotel is a must-visit for anyone seeking a unique blend of history, art, and modern comfort. It's a testament to the power of reimagining and a celebration of London's rich cultural heritage. So, if you're planning a trip to London, consider a stay at The Imperial for an unforgettable experience.
